NXTDIGITAL Ltd., the media and communications vertical of the global Hinduja Group, announced the launch of NXTSkyFi, its broadband-over-satellite solution.

The launch in the scenic town of Tawang over Diwali heralded the satellite broadband service across Arunachal Pradesh and Nagaland. The service will be extended to the rest of India in a phased manner.

The NXTSkyFi BOS offering is innovative in that it is a “bundled” offering, providing customers access to solutions like interactive education, digital cinema on demand, OTT, TV channels and other online solutions, an official statement from NxtDigital said.

The company has already onboarded two leading partners, TATA Studi and Jadooz, besides signing on to leading OTT platforms, to deliver infotainment content to the last mile.

As per the press release, NXTDIGITAL’s approach is to leverage its vast network of over 10,000 digital service partners and presence in over 4,500 pin codes across India to deliver a range of solutions from education and healthcare to information and entertainment. The satellite broadband solution will form a critical part of the company’s national NXTmesh network project.

Commenting on the NXTSkyFi, Sameer Kanse, Chief Business Officer at NXTDIGITAL,  said, “NxtSkyFi is an innovative solution. For retail users, it goes beyond uninterrupted internet connectivity to offer real solutions to enrich the lives of customers, through our partnerships. For OTT providers, it leverages our connectivity together with over 1,500 locations-based Edge Content Delivery Network (CDN) solutions to address low latency requirements – enhancing the user experience, and facilitating higher subscriber addition and retention. For enterprises, we have a myriad of solutions including bundling BOS with fiber connectivity for optimal reach and cost-efficiency”.

Vynsley Fernandes, NXTDIGITAL MD and CEO, added: “The launch of NXTSkyFi is in line with our vision to build out a pan-India network of digital infrastructure to fulfill our government’s objective of a digital and truly “connected” India. This launch fits in with our expanding portfolio of digital TV via fiber and HITS and our terrestrial broadband connectivity which has expanded significantly over the last couple of years. The recent launch of our OneDigital product will also ride on the back of our BOS initiative bringing television, broadband, OTT, VoIP, WIFI, and CCTV solutions to markets where reliable connectivity is a challenge. The launch of our broadband over satellite service also triggers off the first phase of our relationship with Thaicom – as we look to work together to bring emerging solutions to India”.

MeNWHILE, NXTDIGITAL, OneOTT and Thaicom are expected to close on a strategic model that includes a possible partnership with OneOTT over the next few weeks.