Nilkamal Sleep has joined ‘Bigg Boss Telugu’ as the official associate sponsor for the latest season of the popular reality show.
According to a Nilkamal press release, the partnership will bring Nilkamal Sleep on board with ‘Bigg Boss Telugu’ as an associate sponsor. The association will give the brand a presence across the show and connect it with its viewers.
‘Bigg Boss Telugu’ features celebrities who stay together inside the Bigg Boss house and take part in various tasks, challenges and activities during the season.
Through this partnership, Nilkamal Sleep will be associated with one of Telugu television’s popular entertainment properties. The brand offers sleep and mattress products as part of its product portfolio.
The partnership brings together Nilkamal Sleep’s focus on sleep products and the wide audience reach of ‘Bigg Boss Telugu’.
The association is part of Nilkamal Sleep’s efforts to strengthen its presence in the entertainment and consumer market through partnerships with popular television properties.
With WBD merger closed, Skydance is a Hollywood giant
TRAI flags mixed 2025-26 trends: DTH shrinks, telecom base expands
Ind, Pak cricket & hockey matches most viewed in Asian Games history
Zee completes 34 years as Subhash Chandra recalls media journey
Ficci FRAMES session discusses what makes reality TV tick
Arun Govil to play king Dashrath in ‘Ramayana’ film
Meta says expanded AI sweep of ads linked to child abuse in India
Interactive Video, Pause Ads launched on Prime Video in India
Indian live events sector gets fresh reform push, 2030 growth target
Ultra Play celebrates 100 years of Raaj Kumar with film fest 


