News18 Odia will bring live and exclusive coverage of the revered Jagannath Puri Rath Yatra, starting on July 7 at 6:00 am. The channel’s special broadcast will span 15 days, featuring 35 hours of engaging programming and 12 hours of live coverage.

News18 Odia aims to offer a comprehensive and immersive experience of the festival, with insights from renowned researchers and scholars. A highlight of this year’s coverage will be a special segment celebrating the Rath Yatra’s unsung heroes, showcasing their extraordinary contributions over the years.

The Rath Yatra, deeply rooted in Odisha’s cultural heritage, has been celebrated for centuries, bringing people together in a spirit of joy and devotion. Participating in the Rath Yatra is believed to bring good luck and blessings.

The event will also feature a series focusing on the Sevayat Family, including the Sapta Rathakar, carpenter, blacksmith, wood carver, painter, Bhoi Sebayat (helper), tailor, flower decorator (Rana Sebayat), Tahia maker, and dancers preparing for Lord Jagannath’s service, along with the Ghantua performer.

Tune into News18 Odia and its digital platforms from July 7, 6:00 am onwards to July 19, 2024, to witness the most comprehensive coverage of the Rath Yatra.