News18 Network has launched a prominent media campaign to showcase its leadership on YouTube during the 2024 Lok Sabha elections Counting Day in India.
According to a press release, the network unveiled a front-page advertisement in all editions of The Economic Times and The Indian Express, highlighting the highest concurrent views for News18 India and CNN-News18 during the crucial hours of Counting Day.
The advertisement emphasizes News18 India’s significant lead over Aaj Tak, reporting 2.08 million concurrent views compared to Aaj Tak’s 1.33 million concurrent views (Source: DataBeings, June 4, 2024, 12:30 pm). Additionally, CNN-News18 outperformed India Today with 5.5 lakh concurrent views against 2.8 lakh (Source: DataBeings, June 4, 2024, 1:00 pm). Times Now and Republic World followed with 1 lakh and 0.73 lakh concurrent views, respectively.
News18’s Counting Day programming commenced at 6:00 am, delivering accurate trends and live on-ground reportage throughout the day. Anchored by prominent figures like Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Amish Devgan, Aman Chopra, Shivani Gupta, and Prateek Trivedi, the coverage stayed ahead of all key developments and reactions.
This campaign, set to extend to digital and social media platforms with significant visibility in trade media, not only showcases News18 Network’s dominance but also aims to enhance its brand image and strengthen ties with advertisers through increased visibility.
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