News18 Lokmat has emerged as the frontrunner in the Marathi news landscape, outshining ABP Majha, according to the latest BARC ratings.

With a commanding market share of 18.5 percent, News18 Lokmat has established a clear lead, narrowly edging out ABP Majha at 18.4%

In a remarkable achievement, News18 Lokmat has also secured the coveted top position in Mumbai, registering an impressive cumulative reach of 5215. In contrast, ABP Majha finds itself in third place with a reach of 4568.

Mitul Sangani, CEO of the Regional News Cluster at Network18, shared his perspective, saying, “News18 Lokmat’s extraordinary performance is a testament to our unwavering commitment to delivering substantive, inclusive journalism that resonates with viewers throughout the state. Our comprehensive coverage, spanning urban and rural Maharashtra, has played a pivotal role in our success. The channel’s consistent growth of about 38% over the past 10 months underscores the audience’s growing affinity for our quality content.”

News18 Lokmat is known for its proactive approach to grassroots issues, real-time local politics, and event coverage. It also effectively bridges the gap between regional and national news for Maharashtra viewers. News18 Lokmat maintains its leading position in the Marathi news segment and has demonstrated superior performance on social media platforms like YouTube and Facebook. Moreover, News18 Lokmat’s website sets industry benchmarks with impressive viewership figures, reinforcing its position as a frontrunner in Marathi news coverage.