In a significant move aimed at bolstering brand engagement and market presence, Network18 has entered into a year-long strategic partnership with Nuvama Group (NSE, BSE: NUVAMA), one of India’s prominent wealth management firms. Effective from June 2, 2025, the collaboration is set to deliver robust brand visibility through integrated multi-platform content and promotions.

At the heart of this tie-up lies Nuvama’s contextual association with Market Hours—one of the most-watched and widely followed shows on business television. As per the agreement, Nuvama’s brand will not only feature through traditional advertising but also via immersive in-show integrations, co-branded segments, and innovative non-FCT (free commercial time) formats across the CNBC Universe’s business news channels.

This expansive partnership is designed for a 360-degree media reach. Viewers across television, digital platforms, and Connected TV ecosystems will see the Nuvama brand seamlessly integrated into business news content. Notably, Nuvama will also be the presenting sponsor of CNBC-TV18’s flagship primetime show, India Business Hour, which airs Monday to Friday at 8 PM — a move that positions the wealth management brand directly in front of India’s decision-makers and investors.

According to The Hindu, the partnership goes beyond just visibility. A standout feature is Nuvama’s daily post-market wrap segment, a first-of-its-kind initiative in financial media partnerships. This expert-led capsule will break down daily market movements, decode economic trends, and deliver sector-specific insights, offering retail and institutional investors concise, high-value takeaways.

Smriti Mehra, CEO – Business News, Network18, expressed enthusiasm about the collaboration: “We are delighted to welcome Nuvama as a valued partner. This partnership is rooted in a shared vision for long-term collaboration, and we look forward to working together in the years ahead.”

Echoing that sentiment, Sujay Rachh, Chief Marketing Officer, Nuvama Group, noted: “We are pleased to announce Nuvama’s first-ever partnership with Network18, a strategic move that brings together two trusted brands with a shared commitment to empowering investors. In a world where information is abundant, but clarity is rare, this association is designed to deliver credible, actionable insights. We see strong momentum ahead as this partnership brings together trust, scale and thought leadership.”

This partnership underlines a rising trend in media-brand alliances that go beyond sponsorship to create contextual, engaging, and value-driven experiences for audiences. For Nuvama, it signals an aggressive push to deepen brand recognition and thought leadership in India’s competitive financial services sector.