Netflix rejiggs films unit; ad-supported plan available for Apple TV subs
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1 year ago 06:00:24am Television

Netflix rejiggs films unit; ad-supported plan available for Apple TV subs

New Delhi, 29-May-2023, By IBW Team

YouTube beats Netflix to become largest TV streaming platform in US

Even Netflix has finally released its ad-supported plan for Apple TV customers, dubbed ‘Basic with Ads’, reports are filtering in that the streamer is revamping its films unit through right-sizing.

Netflix Inc. is restructuring its film group, resulting in some layoffs and the departure of two of its most experienced executives, a Reuters report stated, quoting Bloomberg News.

As part of the restructuring, Netflix will combine its small and mid-sized picture productions units, cut a few jobs, scale back its output to ensure high quality titles and centralize decision-making, the report, which cited the company, said.

Netflix, which won four Academy Awards for its ‘All Quiet on the Western Front’, did not immediately respond to a Reuters request for comment.

The world’s dominant streaming service has been trying to focus on revenue growth, including planning a crackdown on password sharing as it lost subscribers in the first half of the year amid intense competition by rivals like Paramount+ and Disney+.

Lisa Nishimura, responsible for documentaries and smaller-budget films, and Ian Bricke, a vice president in the film group, will be leaving after more than a decade with the company, Bloomberg News said, according to the Reuters report.

Reuters could not immediately reach Nishimura and Bricke for comments.

The executives’ departure comes after Reed Hastings stepped down in January as the chief executive of the company, handing over the reins to co-CEO Ted Sarandos and chief operating officer Greg Peters.

The streaming giant in February cut prices of its subscription plans in some countries, looking to maintain subscriber growth, while also laying off hundreds of employees last year to lower costs after it lost subscribers.

Ad-supported Plan for Apple TV Customers: After months of delay, streaming giant Netflix has finally released its ad-supported plan for Apple TV customers, dubbed ‘Basic with Ads’, according to an IANS report.

The program was announced in October of last year, but some devices, including the Apple TV, were not supported.

The cheaper tier is now accessible in the Netflix tvOS app beginning this week.

Prior to this update, Apple TV users could not access Netflix’s ads tier and were instead given a more expensive plan or a different device to try.

According to the report, Chromecast, Chromecast Ultra, PlayStation 3, and the Netflix app for Windows have yet to acquire the tier.

On November 3, 2016, Netflix launched the “Basic With Ads” streaming package for $6.99 to subscribers in the United States, the United Kingdom, France, Germany, Italy, Australia, Japan, Korea, Brazil, Canada and Mexico.

Ads run for 15 or 30 seconds and appear before and during shows and pictures.

Meanwhile, Netflix has revealed that it will release 40 new games later this year and that 70 more titles are in the works with its partners.

“This is in addition to the 16 games that our in-house game studios are currently developing,” the company said in a statement.


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