Black White Orange, one of India’s leading brand licensing and consulting firms, has been named Netflix’s exclusive licensing and merchandising agent in India and South Asia.
Under the terms of the agreement, Black White Orange will manage brand consulting and licensing for Netflix’s extensive show portfolio, which includes major international titles such as SQUID GAME, STRANGER THINGS, BRIDGERTON, REBEL MOON, ONE PIECE, MONEY HEIST, and Indian Originals such as ARCHIES, among many others.
Black White Orange will establish and grow NETFLIX’s consumer products business in India, Sri Lanka, Pakistan, Bangladesh, and Nepal.
“Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. We are thrilled to offer fans a new way to own a piece of their favorite stories, as we are superfans ourselves! Our strategy is to provide consumers with an unprecedented merchandise experience that departs from the traditional mass market strategy. “We’re thrilled to be working with Netflix’s brilliant team and can’t wait to get started,” said Mitali Desai, COO, and Co-Founder of Black White Orange.