Zee Business is aiming to engage viewers on Budget Day through its news show ‘Shining India’, from 7 am to 11 pm.

The show will provide timely updates and analysis on the upcoming Union Budget, with a focus on dissecting and debating Budget 2023-24.

The channel has also lined up guests and key leaders to help simplify budget jargon for the general public, giving viewers a better understanding of how the proposals will affect their daily lives.

Speaking on the launch, Anil Singhvi, Managing Editor, of Zee Business, said, “The Indian economy has emerged as the world’s fifth largest, with a GDP of $3.5 trillion in 2022 aspiring to achieve a $5 trillion milestone by 2024-25. We, at Zee Business, strongly believe in truth and fairness in reporting. Budget sessions have been progressive, to attain economic development. ‘Shinning India’ looks forward to providing a platform for key industry leaders to bring to light what can be expected in fiscal management, growth strategies that can be adopted for the manufacturing sector, infrastructural developments, etc.”

“Brands /clients have always been looking for innovative options to connect with their customers during budget season. That’s where Zee Business and ZMCL present cross-platform avenues with multiple engagement tools which serve varied client needs that are beyond regular FCTs. With our credible and comprehensive programming line-up, we hope to see a significantly higher number of eyeballs and better stakeholder management, thus broadening the scope of our business,” said Madhu Soman, Chief Business Officer, Zee Business & WION.