American streaming service Netflix has set up its first music creative and production team in the Asia Pacific region in Mumbai, the company said on its website.
Ramprasad Sundar, Manager, Music Creative and Production, wrote, “The team will provide production support to Netflix Creators in India and connect them with local music talent.”
Pointing out that he’d lead the Music Creative and Production team, Sundar said, “I am excited to lead this new Music Creative and Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started.”
According to him, as Netflix ops grow in India, the company was committed to making a “universe of exciting and authentic stories” from all corners of the country in all languages, including Hindi,
Tamil, Telugu and Malayalam.
“To provide exceptional product support to our creators in India and connect them with local music talent, we have set up our first Music Creative and Production team in Mumbai. The team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to our series and films from India for our members around the world,” he added.
Netflix stated that the team will support creators and producers in creating an instantly recognizable sonic brand for titles, like the theme song of “Sacred Games”, and drive conversations around titles such as the Tamil blockbuster film “Jagame Thandiram”, through soundtracks and music productions.
The Music Creative and Production team will partner with organizations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors.
To develop the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups.