MX Player has partnered with Vserv AudiencePro to enhance its audience stack and provide advertisers with richer audience segments as well as an evolved marketing solution.

This collaboration will maintain cutting-edge solutions with simplicity at their core – whether it’s opening up new audiences or finding new ways to retain existing customers, it addresses both sides of the coin.

This collaboration opens up two new channels for advertisers to tap into MX Player’s potential.

– Brands can now select from 700+ deeper deterministic AudiencePro segments such as grocery shoppers, credit score, modern trade offline shoppers, travel transactors, and more for sharper reach in frequency campaigns on MX Player.

Brands in a variety of industries, including FMCG, BFSI, Fintech, Retail, OEM, and others, can now leverage the power of content and core target audiences with the scale of MX Player and AudiencePro segments.

– By leveraging AudiencePro Insights, MX Player will be able to provide brands with deeper insights into their consumers’ content consumption and 700+ transacting behavior points. This will bring insights to the forefront and assist brands in developing smarter creatives to make their remarketing campaigns on MX Player more personalised.

Similarly, for D2C brands looking for more precise segmentation, the collaboration provides a safe and cost-effective way to invest in brand building.

“The combination of quality reach and scale, sharper audience segmentation, and cutting-edge data-driven solutions presents a compelling proposition for brands,” said Saurabh Khanna, VP – of Vserv AudiencePro. The collaboration of MX Player and Vserv AudiencePro brings this unique combination to the forefront, opening up new avenues for brands to reach new audiences or do smarter remarketing.”

An MX Player spokesperson said, “As one of the largest content platforms in the market, we are at the forefront of innovation and are constantly looking for ways to improve our offerings for advertisers. AudiencePro platform has established credibility in delivering quality segmentation to a range of brands. Our integration and partnership with them empower us to offer more comprehensive audience segments and offer advertisers an evolved marketing solution that leverages data for deeper audience insights.”