Mphasis is Digital Consulting Partner for Men’s Cricket WC ’23

Infotech solutions company Mphasis has been named as the Digital Consulting Partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023, a joint statement by the two organisations said.

ICC will be leveraging the Bengaluru-headquartered company to deliver digital experiences for cricket fans around the world. The organisation’s website and app will adopt virtual reality and web3 to reach newer audiences.

The infotech company specialises in cloud and cognitive services.

The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being fan first.

The Men’s Cricket World Cup will place those fans at the centre of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as VR and web3 to reach new audiences. At the heart of the ICC’s digital ecosystem is the ICC family, which gives tens of millions of fans direct access to exclusive content and experiences, the joint statement, available on ICC website, stated.

Finn Bradshaw, ICC Head of Digital, added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup.

“It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over the world.”

Mphasis CEO and MD Nitin Rakesh said, “We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology.

“By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”

(Photo of ICC WC 2023 teams’ captains with the Cup courtesy BCCI website)

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Mphasis is Digital Consulting Partner for Men’s Cricket WC ’23

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