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Infotech solutions company Mphasis has been named as the Digital Consulting Partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023, a joint statement by the two organisations said.
ICC will be leveraging the Bengaluru-headquartered company to deliver digital experiences for cricket fans around the world. The organisation’s website and app will adopt virtual reality and web3 to reach newer audiences.
The infotech company specialises in cloud and cognitive services.
The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being fan first.
The Men’s Cricket World Cup will place those fans at the centre of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as VR and web3 to reach new audiences. At the heart of the ICC’s digital ecosystem is the ICC family, which gives tens of millions of fans direct access to exclusive content and experiences, the joint statement, available on ICC website, stated.
Finn Bradshaw, ICC Head of Digital, added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup.
“It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over the world.”
Mphasis CEO and MD Nitin Rakesh said, “We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology.
“By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”
(Photo of ICC WC 2023 teams’ captains with the Cup courtesy BCCI website)
