Mirchi Mumbai has joined hands with the Brihanmumbai Municipal Corporation (BMC) for an innovative initiative called the ‘Mirchi Voting Signal’, aiming to inspire citizens to exercise their fundamental right to vote.

As part of this unique campaign, a LIVE radio station will be established at the iconic heritage landmark, Selfie point opposite the BMC Headquarters near Chhatrapati Shivaji Terminus (CST), from May 15 to May 17, 2024, the radio station said in a press release.

The ‘Mirchi Voting Signal‘ is not just a campaign; it’s a movement designed to awaken the voting spirit among people from all walks of life. It seeks to underscore the power of their vote in shaping the destiny of their city and nation.

Through engaging discussions, informative sessions, and interactive activities, the campaign aims to empower individuals with the knowledge and motivation to actively participate in the democratic process.

With Mumbai’s voting day scheduled for May 20, the campaign emphasizes the importance of citizens recognizing and fulfilling their civic duty and responsibility. By instilling a sense of civic pride and ownership, it aims to transform voting into a celebration of democracy.

Commuters and passers-by will have the chance to interact with Radio Jockeys (RJs), sharing their voting experiences and gaining insights into the significance of their participation. With an anticipated footfall of 3-4 million over the three-day period, the campaign will serve as a pivotal platform for advocacy and awareness.

The significance of this initiative is underscored by the authorities’ unprecedented permission for Mirchi to establish a complete studio at this historic location. This move highlights the campaign’s importance in mobilizing civic engagement. Additionally, the event will feature appearances by prominent dignitaries from BMC and state authorities, further amplifying the message of civic responsibility and the imperative of voting.