This festive season, Metro Shoes, in business since 1955, celebrates its impressive legacy by unveiling its latest campaign, ‘Takes You To The New’ — an ode to the underlying spirit of togetherness, love, and timeless connections.

Over the years, Metro Shoes has left an indelible mark in the Indian footwear landscape. By understanding the customers’ ever-evolving needs and servicing them in the best way possible, the brand has definitely established a deep-rooted relation with its customer base, a media statement from the shoe-maker said.

Rooted in tradition, yet always embracing modernity, Metro Shoes has always reinvented styles to fit changing preferences and suit the evolving needs of its consumers across age groups. The brand has managed to blend the best of classical values with contemporary style and has always enabled its consumers to adapt to new ways of life, the statement added.

Through an endearing campaign that spotlights this narrative, the new campaign celebrates the pivotal role that Metro Shoes has played in the lives of consumers when they embark on new journeys, embrace new perspectives, or even adopt a new outlook towards life.

As one journeys through uncharted territories in life, Metro Shoes is a brand that will always guide one through new experiences, feelings, and life stages.

The film’s storyline revolves around the transformative journey of a couple as they step into a new world after their marriage. Together, they discover the significance of immersing themselves in novel experiences and nurturing deeper connections.

“Keeping customer-centricity at our heart, Metro has garnered insights for over six decades to know what each generation wants. Our collection resonates with traditional craftsmanship while addressing the evolving needs of our customers. We introduce fashion-forward silhouettes that pay homage to the traditions we hold dear. Our commitment is to deliver products that are both timeless and in line with modern needs, ensuring their quality and reliability,” said Deepika Deepti, SVP of Marketing at Metro Brands Limited.