Meta India has elevated Arun Srinivas as the director and head of the ads business.

Prior to this role, he was the director and head, of the global business group at Meta.

In his new role, he will be responsible for overseeing business strategy and revenue growth for India across all Meta Platforms, and for all businesses, and be a part of the India leadership team.

Srinivas announced the move through the LinkedIn post, “The digital landscape is redefining how businesses reach and engage consumers, and the opportunity across large, medium, and small businesses is immense in the years to come.”

Before that, Srinivas worked at ANI Technologies Pvt. Ltd. as the chief operating officer (COO) and global chief marketing officer (CMO) for Ola Mobility, where he was responsible for full P&L (profit and loss).

He also led marketing, revenue, support, experience, and all mobility categories (cabs, bikes, autos).

Preceding that, he used to be the operating advisor at WestBridge Capital Partners. Moreover, he was associated with Unilever for more than 15 years and left the organization as category vice president, of foods, South Asia.