Madhuja Banerjee and Rohini Singh are poised to make their mark at Viacom18, as they join Colors TV in pivotal programming positions.

Industry sources indicate that Banerjee, the former head of Hoichoi Originals, is set to take the reins as the programming head for Colors TV, while Singh, the former programming head of Dangal TV, will assume the role of Head of Fiction.

Madhuja Banerjee’s illustrious career trajectory spans several key positions within the media and entertainment sector. She notably led Hoichoi Originals for over 10 months, leaving an indelible mark on the streaming platform’s original content landscape.

Prior to this, she held a senior creative director position at Sony Pictures Network India for more than three years. Her extensive experience also encompasses an 11-year association with Star TV Network, where she held the prestigious roles of Senior VP and programming head for Star Jalsha.

Rohini Singh, a prominent figure in the television programming realm, brings a wealth of expertise to her new role at Colors TV. With a tenure of over two years as the programming head of Dangal TV, Singh significantly contributed to the channel’s growth and success.

Her journey within the industry includes a distinguished period as the content head – of fiction at Sun TV Network for more than a year. Her rich portfolio extends to her tenure as the fiction head at Zee Entertainment Enterprises Ltd. She has also garnered experience from her associations with eminent entities such as Star India, K Sera Sera, Cinevistaas, and BBC WST.

As Viacom18’s Colors TV continues to uphold its reputation as a leading entertainment channel, the induction of Madhuja Banerjee and Rohini Singh is anticipated to invigorate its programming lineup and drive its creative vision forward. Their diverse and accomplished backgrounds in the industry position them well to contribute meaningfully to the channel’s future endeavors.

The strategic appointments of Banerjee and Singh underline Viacom18’s commitment to bringing top-tier talent into key roles, reaffirming its dedication to delivering high-quality entertainment content to audiences across the country. With these industry veterans at the helm, Colors TV is poised to embark on a new phase of innovation and engagement, setting the stage for a dynamic and captivating television viewing experience.