A leading fashion retailer of Eastern India, M Baazar, has signed Bollywood star Rakul Preet Singh as brand ambassador.

Known for her infectious energy and bubbly charm, Rakul expressed her joy about this collaboration in a statement, saying, “When I went through M Baazar’s exclusive collection, I realised it perfectly blends the best of both worlds- traditional elegance and contemporary style, something that perfectly aligns with my fashion sensibilities, and perhaps many modern Indian women. Their collection is not just about looking good but feeling confident. I am excited to embark on a new fashion journey with M Baazar”

M Baazar CMD Sanjay Saraf added, “We are exhilarated to have Rakul Preet Singh join us. We are confident this partnership is set to redefine the fashion landscape in India, setting new standards for style and being an inspiration for the contemporary generation.”

Boasting a strong network of 190+ stores spanning across eight States, M Baazar has been elevating the fashion aspirations of Indians for decades, it said in a press release.