In continuation of its expansion in Asia, streaming platform Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia.

The service is being introduced in association with Telekom Malaysia (Unifi TV) where the subscribers able to access Lionsgate Play at RM 14.90.

As per the company’s press release, Lionsgate Play Malaysia will bring blockbuster film franchises such as The Hunger Games, The Twilight Saga, and Now You See Me as well as popular and critically acclaimed TV series Weeds, Power, Mad Man, and The Spanish Princess among others, to Malaysian audiences.

For unversed, Lionsgate Play debuted in India in 2019 and the subsequent expansion took it into Indonesia, Sri Lanka, Bangladesh, and most recently, the Philippines.

Rohit Jain, Managing Director of South Asia, and Networks – Emerging Markets Asia at Lionsgate Play said, “We’re thrilled to launch the eagerly-anticipated Lionsgate Play app in Malaysia, delivering the finest global entertainment to captivate our audiences with bespoke content encompassing current releases and our vast premium library, all at an affordable price and at consumers’ convenience.”

“We’re also pleased to launch with a great partner in Telekom Malaysia, who will give us a strong head start in the territory with their broadband reach and deep streaming offering,” Jain added.

On the partnership with Lionsgate Play, Ho Hock Doong, Head of Content Unifi TV, Telekom said, “We are ecstatic to announce our partnership with Global Content Leader Lionsgate Play. This partnership will solidify our strong consumer offering with an extensive premium library. Lionsgate Play boasts iconic, bold, and edgy content that is gripping and will be loved by our subscribers.”