In a strategic move to tap into the burgeoning Connected TV (CTV) consumption, Lenskart has joined forces with Frodoh World, a rapidly growing CTV tech company.

The partnership, driven by Starcom India, led to a targeted and compelling CTV campaign that significantly impacted Lenskart’s brand presence in Ahmedabad.

The campaign, featuring four culturally resonant 20-second video creatives in Gujarati, strategically targeted CTV homes in Ahmedabad, achieving an extraordinary reach of over 550,000 households. Impressively, the campaign boasted a video completion rate exceeding 90 percent, showcasing its effectiveness in engaging the audience.

The success of the campaign extended beyond mere viewership metrics, as Lenskart reported a substantial 15 percent to 18 percent increase in store walk-ins across Ahmedabad. This outcome demonstrates the campaign’s ability not only to capture audience attention but also to drive real-world actions.

Anupam Tripathi, General Manager, Marketing, Lenskart, expressed satisfaction with the collaboration, stating, “Our partnership with Frodoh World for this compelling Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a substantial 15-18 percent increase in store walk-ins.”

Niti Kumar, COO, Starcom India, emphasized the success of executing the Connected TV campaign across top OTT platforms and regional prime-time broadcasts. She highlighted the potential of Connected TV for impactful advertising and expressed eagerness to drive similar innovations for clients in the future.

Russhabh R Thakkar, Founder and CEO of Frodoh World, emphasized the power of CTV in delivering ROI beyond expectations. He stated, “Personalized ad formats make way for engagement and long-term recall, and with this campaign for Lenskart, we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

With this successful campaign, Frodoh World and Lenskart showcase the significance of incorporating Connected TVs into the media mix for impactful and effective advertising. Frodoh World, known for its innovative advertising solutions, specializes in Connected TV, interactive, and engaging ads, marking a paradigm shift in the advertising landscape.