As the cricket fever grips the nation with the ongoing ICC Cricket World Cup, eyewear major Lenskart stepped onto the field with a high energy campaign that promised to redefine the intersection of eyewear and cricket fandom.

The campaign, according to a company press release, is not just a celebration of cricket, but a journey into the heart of the sport, unveiling Blue Billion — eyewear that  brings together the true blue fans of the sport.  From sporty frames to iconic designs, Lenskart has crafted eyewear that complement every cricket enthusiast, it said.

The Blue Billion Collective has eyewear for every age, gender and style preference, with the common  thread of passion for the sport tying it all together. It features collections from Vincent Chase, Lenskart  Air, Boost and Hooper, across eyeglasses, sunglasses and sports glasses. Colors of Team India meet  inspiring cricket prints in this collective, the statement explained.

According to Ramneek Khurana, Lenskart Co-Founder, “India  is ready to celebrate the spirit of cricket and Lenskart aims to be there every step of the way, ensuring that  fans not only see the world through their lenses but also witness the magic of cricket through the lens of  enthusiasm and passion.”