Kuku TV has partnered with Flipkart to bring SuperCoins rewards to its premium microdrama subscriptions. The partnership will allow users to earn and redeem Flipkart SuperCoins while accessing content on Kuku TV.

According to a LinkedIn post shared by Kuku TV, users can earn up to 100 percent CoinBack in Flipkart SuperCoins on eligible Kuku TV subscriptions purchased through the Flipkart SuperCoins Rewards Store. Users can also redeem their existing SuperCoins directly on the Kuku TV app towards eligible subscriptions.

The partnership will integrate Flipkart SuperCoins into the Kuku TV platform through APIs. This will allow users to access the rewards feature directly within the Kuku TV app.

In future phases, the partnership will introduce more ways for users to earn and redeem SuperCoins. These will include viewing streaks, app engagement and subscription renewals

Sachin Singh, Head of Kuku TV, said the partnership will help the platform reach millions of consumers across India through Flipkart’s wide reach. He added that the collaboration brings together Flipkart’s loyalty programme and Kuku TV’s growing content library.