Starting September 8, globally loved Korean drama titles, including ‘Lovely Runner’ will stream for free exclusively on Amazon MX Player. The titles will also be available in Hindi, Tamil and Telugu. This has been made possible with an exclusive partnership with leading Korean entertainment company CJ ENM.

According to a media statement from Amazon Prime Video, 18 popular Korean dramas will be available to stream completely free of charge. This marks the first official content package deal between CJ ENM and Amazon MX Player in India, following Amazon’s acquisition of MX Player middle of 2024.

The new agreement includes a package of K-drama series from CJ ENM many of which have already found success in global markets and will now be made available to Indian audiences. As part of the effort to connect more deeply with local viewers, the titles will be dubbed in Hindi, Tamil, and Telugu.

This partnership is particularly meaningful as it not only signals a deepening relationship between CJ ENM and Amazon MX Player, but also marks a new phase in ad-supported MX Player’s strategy to engage Indian audiences through localised content strategies, the streamer stressed.

Commenting on the partnership, Amogh Dusad, Director and Head of Content, Amazon MX Player, says, “The demand for global content, especially Korean dramas, has grown exponentially in India. Through this partnership, we’re bringing 18 premium K-dramas, including recent blockbusters, to Indian audiences on AVOD, many of them for the very first time. With international stories now available in localized languages, we’re excited to make these compelling shows accessible to viewers completely free.”

Leading the package is ‘Lovely Runner’, the recent series that sparked a K-pop romance buzz, set to be released on September 8 this year. Following that, a mix of fan-favourite romance titles such as ‘My Lovely Liar, ‘Twinkling Watermelon’, ‘Wedding Impossible’ and ‘Delighfully Deceitful’, will roll out gradually across four quarters from September.

With these already well-rated titles, Amazon MX Player aims to captivate India’s growing K-drama community and make globally loved stories accessible for free in India.

Sebastian Kim, VP of the International Business Department at CJ ENM, observed, “This launch is very meaningful as we continue to reach new audiences around the world. The shows have already proven their strength in story, cast, and production, and I believe they will strongly connect with Indian viewers through our new partnership with Amazon MX Player.”