Ganesh Utsav, Maharashtra’s most revered and widely celebrated festival, witnessed unmatched media coverage this year with Zee 24 Taas leading the way. The channel brought viewers an immersive, culturally rich experience — ranging from live updates at iconic mandals to specially curated programming that captured traditions, rituals, and the festive spirit — keeping audiences connected to every moment of the grand celebration.

In a press release, Zee 24 Taas said this year’s Ganpati reportage set a new standard for festive coverage, combining scale, depth, and impact like never before. Leading brands partnered with the channel to reach millions of viewers across Maharashtra, underlining its strong audience connect and credibility. Even as major political developments unfolded during the festival, the channel struck a balance between cultural grandeur and timely news updates, blending live ground reports, special programming, and in-depth analysis.

What stood out this year was the scale of on-ground reportage. From prominent mandals in Mumbai, Pune and Nagpur to local celebrations in small towns and villages, the channel captured devotion, enthusiasm, and cultural vibrancy across Maharashtra. Audiences tuned in from six continents, making it not just a state celebration but a truly global moment.

Special programmes also explored the history, significance, and evolving traditions of Ganesh Utsav, offering stories from rural Maharashtra that resonated with viewers far beyond borders.

Digital-first initiatives further amplified engagement. Through live streaming, interactive updates, and social media integration, Zee 24 Taas ensured global audiences could experience the celebrations in real time. Community voices and citizen stories added a personal dimension, bringing the festival closer to viewers and highlighting its unique local expressions.

Kamlesh Sutar, Managing Editor of Zee 24 Taas, noted, “Ganesh Utsav is more than just a festival; it is a reflection of Maharashtra’s rich culture, traditions, and collective spirit. This year, our team worked tirelessly to bring viewers live, on-ground coverage from iconic mandals, capturing the devotion and energy of the celebrations in every city and community. Alongside this, we ensured audiences stayed updated on key news shaping Maharashtra. The enthusiastic response from viewers highlights their trust in Zee 24 Taas as a reliable source of both cultural storytelling and credible journalism.”

Echoing this sentiment, Karan Abhishek Singh, CEO of Zee Media Corporation Limited, said, “Our Ganpati coverage reflects our commitment to delivering engaging, accurate, and immersive content that connects with millions across Maharashtra.”