JioStar has won 20 industry awards at the ET DigiPlus Awards for its campaigns across major sporting events, according to the company, which include 8 Gold, 9 Silver and 3 Bronze awards across categories such as AI-led innovation, digital strategy, mobile experiences, storytelling, social media and brand partnerships.

JioStar’s campaigns, according to a company press release, created in partnership with Google won five awards across categories including AI-led innovation, digital strategy and content marketing.

Its partnership with OpenAI for ChatGPT x JioHotstar also won two awards for an innovation that allows Indian audiences to discover and engage with their favourite stories and sports through voice, across different languages, genres and moments.

JioStar also received recognition for its partnership with Swiggy. The campaign introduced in-app food ordering within live cricket streams, allowing viewers to browse nearby restaurants, access match-day offers and place orders without leaving the stream.

Kingfisher’s ‘Good Times Hangout’, an entertainment-focused live commentary feed on JioHotstar, was named ‘Digital Campaign of the Year’.

The feed combines cricket analysis with comedy, pop-culture conversations and a casual group-style format.

JioStar was also recognised for brand partnerships with Campa, Thums Up, Oreo, Fevicol, Rapido, Wonder Cement and Super Money. These campaigns received recognition across categories including brand awareness, storytelling, sponsorships and fintech.

The recognition came from the ET DigiPlus Awards, which honour work in digital marketing across content, mobile, digital campaigns, AI and other emerging areas.