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India skipper Rohit Sharma has been named Brand Ambassador for JioCinema.
Rohit Sharma, who holds multiple global records as both a captain and a player, will now begin a new inning to further JioCinema’s objective of making sports viewing synonymous with digital.
“JioCinema is transforming how sports are consumed in India through mobile phones and connected TV. It’s incredible range of options for fans is extremely powerful.
“I am delighted to be associated with JioCinema and be a part of this journey because it enables the shift to the digital platform and offers cricket fans a greater degree of flexibility, accessibility, interactivity, and personalization,” Rohit Sharma said.
Rohit will collaborate closely with the JioCinema team on a shared goal centered on making sports viewing synonymous with digital through several initiatives. He will grow the fan base by bringing JioCinema’s digital-first concept to all top sports properties across the country.
“Rohit Sharma embodies the spirit of sportsmanship and unrivaled leadership, representing the values that fans and players alike hold dear,” stated Viacom18 Sports CEO Anil Jayaraj, “Our sports presentation and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this relationship is a natural extension of our mission to put India on an exciting road.”
