JioCinema names Rohit Sharma as brand ambassador

India skipper Rohit Sharma has been named Brand Ambassador for JioCinema.

Rohit Sharma, who holds multiple global records as both a captain and a player, will now begin a new inning to further JioCinema’s objective of making sports viewing synonymous with digital.

“JioCinema is transforming how sports are consumed in India through mobile phones and connected TV. It’s incredible range of options for fans is extremely powerful.

“I am delighted to be associated with JioCinema and be a part of this journey because it enables the shift to the digital platform and offers cricket fans a greater degree of flexibility, accessibility, interactivity, and personalization,” Rohit Sharma said.

Rohit will collaborate closely with the JioCinema team on a shared goal centered on making sports viewing synonymous with digital through several initiatives. He will grow the fan base by bringing JioCinema’s digital-first concept to all top sports properties across the country.

“Rohit Sharma embodies the spirit of sportsmanship and unrivaled leadership, representing the values that fans and players alike hold dear,” stated Viacom18 Sports CEO Anil Jayaraj, “Our sports presentation and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this relationship is a natural extension of our mission to put India on an exciting road.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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JioCinema names Rohit Sharma as brand ambassador

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