JioCinema grossed 10 mn viewership in WPL final
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1 year ago 01:08:28pm Television

JioCinema grossed 10 mn viewership in WPL final

New Delhi, 25-May-2023, By IBW Team

IPL 2023: Advertisers and viewers desert TV for digital

According to JioCinema, the final match of the inaugural season of the Women’s Premier League between Mumbai Indians and Delhi Capitals drew over 10 million views.

JioCinema went on to say that this is the largest viewing for any Women’s event in the world.

JioCinema also reported that they averaged more than 50 minutes of watch time per user for every WPL match.

“Our vision is to grow the TATA WPL into the world’s largest women’s sporting league, and this is a significant step in that direction.” “To see it already on its way to becoming the most watched sports event in the world in its first season is a remarkable feat and testament to the potential,” said Anil Jayaraj, CEO of Viacom18 Sports. “We’d like to thank our 50+ advertising partners who shared our vision, as well as viewers who pushed us to raise the bar and provide a world-class viewing experience.”

JioCinema, which is currently available to Jio, Airtel, Vi, BSNL, and all other subscribers, will broadcast the Indian Premier League in 12 languages, including English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, Tamil Nadu, and Kannada.

The reigning champions Gujarat Titans will face MS Dhoni’s Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad on March 31, 2023. This season, all matches will be available for free on JioCinema.


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