IT firm Freshworks, F1 McLaren team ink multi-year deal

Freshworks has announced a strategic multi-year partnership with McLaren Racing, becoming an official partner of the McLaren Formula 1 team.

The tie-up not only marks a high-profile global branding opportunity for the SaaS company but also brings its technology directly into McLaren’s racing operations, The Economic Times has reported.

As part of the collaboration, McLaren has adopted Freshworks’ IT service management software, Freshservice, to streamline its IT operations and enhance internal productivity.

According to the ET report, integration of Freshservice is already underway and is expected to play a pivotal role in supporting the team’s complex technological ecosystem during the F1 season.

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RU Ediriwira, Group CTO, NXTDigital Limited

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N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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IT firm Freshworks, F1 McLaren team ink multi-year deal

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