Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages, parent company Meta Platforms Inc. has said.

Users of the photo-sharing app need to message the business, add customizations if required and place the order in the chat, Meta said.

They will also be able to track the order and ask the business any follow-up questions in that same chat thread, a Reuters report stated.

The feature furthers Meta’s push to expand its e-commerce offerings.

Earlier in 2020, the social media giant launched Shops as a way for people to find and buy products on Facebook and Instagram.

Meanwhile, in a message on its website on Monday, Meta said Instagram’s new feature will also allow the use of Meta’s payment service Meta Pay to complete purchases.

“Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread. That’s why today we’re introducing a new way to make a purchase on Instagram — right where you chat,” the Meta post said.

Meta claimed that using the new feature, small business owners will be able to chat with customers in real time to answer questions and confirm purchase details; create a payment request with item description and price and also request and collect payment.

“And when businesses are ready to set up their digital storefront, they can use Shops on Instagram and Facebook,” it said.