INNOCEAN has renewed its global media mandate with Havas Media Network following an internal review covering all Hyundai Motor Group brands across key international markets. The renewal reinforces a long-standing partnership focused on delivering integrated, performance-driven media strategies for Hyundai, Kia and Genesis worldwide.

According to a release issued by Havas Media Network, the renewed mandate spans Europe, the Middle East, Asia Pacific and Latin America. The account will be managed in close collaboration with INNOCEAN’s international team in Seoul, its European operations in Frankfurt, the Middle East hub in Dubai, and Asia Pacific teams based in New Delhi and Jakarta, ensuring a unified yet locally nuanced approach across regions.

The renewed partnership signals a sharper focus on leveraging data and technology to better connect customer acquisition, conversion and retention across Hyundai Motor Group’s increasingly diverse global audience. Both companies are looking to strengthen media effectiveness by aligning insights, platforms and execution to deliver more seamless and relevant brand experiences at scale.

Steve Jun, Head of Global Business at INNOCEAN, said the extension reflects a shared commitment to driving stronger, data-led media performance across priority markets. He added that the collaboration will continue to accelerate growth by creating more connected and effective customer journeys for Hyundai Motor Group brands globally.

Peter Mears, Global CEO of Havas Media Network, highlighted the alignment between the two organisations, noting their mutual focus on innovation and impact. He said the renewed relationship will centre on delivering transformative business outcomes through Havas’ Converged.AI approach, enabling integrated, data-driven media solutions that match the ambition and innovation of Hyundai Motor Group’s brands.

The renewed global media partnership between INNOCEAN and Havas Media Network officially came into effect in January 2026, marking the next phase of collaboration as both organisations look to future-ready media strategies in an evolving global landscape.