India TV has announced the launch of an exclusive 24×7 news stream dedicated to the Paris 2024 Olympics for its connected TV (CTV) audience. This initiative reaffirms India TV’s commitment to pioneering CTV-first content, following its extensive coverage of the ICC Men’s Cricket World Cup 2023.

The dedicated Olympics stream promises nonstop, around-the-clock coverage of the Games, offering viewers real-time updates, on-ground reports from Paris, exclusive interviews with athletes and coaches, behind-the-scenes insights, and highlights of the most memorable moments, the news channel said in a press release.

Ritu Dhawan, Managing Director of India TV, expressed her excitement about the new venture. “With our vision of CTV growth, we understand the demands of our audience. The Olympics hold immense importance and popularity, and with this CTV-first Olympics stream, we aim to bring the event closer to viewers. They can witness every triumph, remarkable feat, and moment of glory as it happens,” she said.

India’s participation in the Paris 2024 Olympics is highly anticipated, with strong performances expected from star athletes like Neeraj Chopra in javelin, PV Sindhu in badminton, and Mirabai Chanu in weightlifting. With 117 participants, India is poised for its best-ever performance on the global stage.

Adding to the excitement, the launch of “India House” at the Paris 2024 Olympics will celebrate India’s talent and progress in the Olympic movement. This venue will highlight India’s cultural and sporting achievements and provide a platform to support young athletes.

India TV’s 24×7 Olympics coverage will bring the spirit and excitement of the Games into homes across the nation, ensuring that viewers do not miss a single moment of this historic event.