Prime Video’s user base in India has witnessed remarkable growth, positioning the country as one of the top markets for the streaming platform worldwide. Sushant Sreeram, the country director for Prime Video India, expressed that the service has been rapidly adopted by new customers in India, contributing to its global success.

Although specific figures were not disclosed, Sreeram revealed that Prime Video remains dedicated to doubling its investments in India over the next five years, as the platform’s subscriber growth continues to exhibit strong momentum, Economic Times reported.

Emphasizing their commitment to India, Sreeram stated, “We made a commitment recently that we will be doubling our investments in Prime Video in India over the next five years. We remain committed to that.”

Prime Video, which is bundled with Amazon’s Prime membership program, has been heavily investing in original shows and movies to enhance its content offerings. Interestingly, India boasts the highest proportion of Prime members who frequently stream content on Prime Video

“Our appetite for investing in building Prime Video into the default destination remains intact, which should only be possible if we continue to see customers from across the length and breadth of the country joining the platform,” Sreeram explained.

Sreeram further outlined the key growth pillars for Prime Video in India, including content, distribution, and product. Notably, the platform has witnessed a significant expansion of linguistic diversity, with 60% of Prime Video customers consuming content in four or more languages. Additionally, half of the viewership for Prime Video’s shows and movies originates from outside the viewers’ home states.