Hulu launches on Disney+ to boost streaming engagement
SUBSCRIBE
JOBS
Go Back
1 month ago 02:33:37pm Television

Hulu launches on Disney+ to boost streaming engagement

New Delhi, 28-March-2024, By IBW Team

Hulu

Walt Disney completed the addition of the general-audience-focused Hulu streaming service to the family-friendly Disney+ on Wednesday, putting titles such as ‘The Bear’ and ‘American Horror Story’ in the same app as ‘Moana’ and ‘Frozen.’

The combination, which the company started testing last year, is designed to make viewing more convenient for customers and to increase Disney’s streaming subscriptions as cable TV usage declines, Reuters reported.

Thousands of movies and TV shows from Hulu will be displayed alongside Disney programming across the Disney+ app and in search results. Subscribers who do not yet pay for a Disney+ bundle will see prompts to add Hulu for an extra $2 per month.

Parental control settings will allow subscribers to restrict access to more mature content from Hulu in children’s profiles, Disney executives said.

Disney’s streaming TV unit has been losing money since Disney+ launched in November 2019. Chief Executive Bob Iger has said the business will turn a profit this year. The media giant is under pressure from activist investors who criticize the company for investing billions in its direct-to-consumer business but lagging behind industry leader Netflix.

As of December 2023, Disney+ had nearly 150 million global subscribers and Hulu had nearly 50 million.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos