The campaign aimed to echo the essence of exploration and adventure while highlighting Gulf Formula SUV Engine Oil’s pivotal role in ensuring a seamless and reliable travel experience across diverse terrains.
Inspired by Gulf’s Formula SUV film featuring Hardik Pandya, BIG FM infused a unique twist into the campaign.
Three popular RJs – RJ Khurafati Nitin, RJ Puneet, and RJ Shekar Basha – mysteriously vanished following a routine visit to a car service station, captivating listeners’ attention. They embarked on an unforeseen journey across different parts of the country, returning to share their SUV driving experiences.
During their absence, the RJs explored challenging weather conditions, rugged terrains, and captivating destinations. Upon their return, they engaged in candid discussions, highlighting the critical role of Gulf Formula SUV Engine Oil in fueling their uninterrupted adventures.
Sunil Kumaran, COO of BIG FM, expressed enthusiasm, stating, “The Unstoppable India campaign celebrated the captivating spirit of SUV owners, emphasizing that, much like their adventures, it’s the journey that truly defines our path.”
Amit Gheji, Head of Marketing at Gulf Oil Lubricants India Ltd, echoed this sentiment, saying, “This campaign celebrated the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys.”
The campaign culminated with a powerful message advocating the commitment to being unstoppable. It garnered extensive promotion on BIG FM’s digital and social media platforms, providing audiences with an immersive journey into the campaign’s essence.
The collaboration between Gulf and BIG FM not only honored the adventurous spirit but also reinforced the reliability of Gulf Formula SUV Engine Oil in enabling SUVs and their owners to conquer various terrains.
This partnership is a testament to their shared values of innovation and adventure, promising more unforgettable experiences for consumers in the future.