Cinephiles across India are gearing up for the grand celebration of Hindi cinema at the highly anticipated 69th Hyundai Filmfare Awards 2024.

As the stage gets set for this prestigious event, Filmfare has opened its voting lines for the audience to champion their favourite performers, directors, and films from the remarkable year of 2023.

In a nod to the immense cinematic brilliance witnessed in 2023, the Hindi film industry captivated audiences with a diverse range of offerings. From blockbuster commercial hits like ‘Pathaan,’ ‘Gadar 2,’ ‘Rocky Aur Rani Kii Prem Kahaani,‘ and ‘Animal’ to the nuanced storytelling of critically acclaimed films such as ’12th Fail,’ ‘Mrs. Chatterjee vs. Norway,’ ‘Bheed,’ ‘Joram,‘ and ‘Zwigato,’ the silver screen was ablaze with captivating narratives.

Filmfare, renowned for its legacy of honouring excellence in Hindi cinema for over six decades, invites fans to cast their votes on the official website from January 1, 2024, until January 7, 2024. This initiative places the power squarely in the hands of the audience—the heartbeat of the film industry.

A Filmfare representative remarked, “The year 2023 was momentous for Hindi cinema, witnessing blockbuster releases from stalwarts like Shah Rukh Khan while also marking career-defining hits for Ranbir Kapoor and Sunny Deol.”