Filamchi Bhojpuri, the popular channel known for its regional entertainment, is unveiling a dynamic new look and introducing Filamchi Bhojpuri Home Productions.

The channel has undergone a comprehensive rebranding to align with the evolving tastes of its Bhojpuri-speaking audience, promising a fresh, engaging entertainment experience.

Aditya Pittie, Managing Director of IN10 Media Network, shared, “The updated on-air style of Filamchi Bhojpuri is designed to celebrate both modern sensibilities and the deep cultural essence of our viewers. The fresh, bright look reflects the values that resonate with the audience, while the exciting new programming—including exclusive premieres and music specials—aims to offer meaningful family entertainment.”

The new identity will be showcased in a campaign featuring regional stars Amrapali Dubey and Kajal Yadav, who will help promote the refreshed look and upcoming content. The rebranding also ties in with the launch of Filamchi Bhojpuri’s Home Productions, which will feature exclusive, locally produced films with family-centric narratives, focusing on social themes.

This revamped phase of Filamchi Bhojpuri will include ‘World Television Premieres’, with films centered around prominent cultural themes from Bihar and Uttar Pradesh, alongside an array of music and devotional content. The channel will continue to stay connected with its roots while embracing a more modern approach, with content that engages audiences across generations.

In a nod to its loyal viewers, Filamchi Bhojpuri will also offer regular gifts, enhancing the viewing experience and fostering a deeper connection with its audience. The revamped channel will officially debut its new look on November 7, 2024, coinciding with the significant cultural celebration of Chhath Puja.