Global source for entertainment business news Variety, in partnership with Thursday Tales Publishing Pvt. Ltd., a media firm helmed by industry veterans Sarita Tanwar and Gautam Thakker, has announced the launch of Variety India.

This collaboration brings together India’s prolific film and entertainment industry with Variety’s legacy as the vital read in every entertainment capital in over 84 countries. Variety India is set to launch in November, according to a press release issued by entertainment news outlet.

For decades, leading producers, film executives, and creative talent across entertainment have relied on Variety for breaking news, in-depth features, and sharp industry analysis. Variety India will continue that legacy, amplifying the diverse voices shaping film, television, streaming, theatre, and pop culture across the country. It will launch in English, with plans to expand into regional languages soon, the statement added.

“This is a very exciting step for Variety. India is one of the world’s largest markets for movies, television and digital media,” said Variety’s Co-Editors-in-Chief Cynthia Little and Ramin Setoodeh, adding, “The launch of Variety India will add great depth and dimension to Variety’s award-winning coverage of the global media landscape.”

Tanwar, Editor-In-Chief of Variety India and partner TTPPL, believes that with the advent of Variety, the Indian entertainment media landscape is set for an enormous change. “It’s a privilege to helm Variety, which has always been my go-to-source for Hollywood news. There is a need for a similar reliable voice in India. We look forward to filling that space with Variety India,” she asserted.

Thakker said, “This partnership is a celebration of India’s storytelling power and its growing influence in the international entertainment landscape.” Tanwar has earlier been in a senior position in organisations like Mid-Day, Bombay Times and DNA.

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