Disney Star launched the ‘Words of Pride’ campaign, an advocacy initiative aimed at raising awareness and encouraging the use of appropriate vocabulary when addressing the LGBTQIA+ community in India.

The campaign’s central theme, ‘The world is evolving; it’s time our words do too,’ reinforces the company’s commitment as the nation’s storyteller and endeavor to ignite transformative social change by equipping people with LGBTQIA+-friendly language.

The campaign emphasizes the intersection of language and respect, emphasizing the importance of using appropriate terminology when addressing the LGBTQIA+ community, Financial Express reported.

Disney Star has launched a website with a lexicon of respectful words for the LGBTQIA+ community. It was created in collaboration with language experts and linguists from the LGBTQIA+ community and is currently available in English, Hindi, Bengali, Kannada, Telugu, Malayalam, and Tamil. This is just a prelude to our unwavering commitment to expanding this lexicon to include more words and languages in the future.

In an era characterized by evolving inclusivity, the ‘Words of Pride’ campaign stands as a potent catalyst for transformation. Rooted in the core mission of the campaign, it squarely confronts historical biases perpetuated by the continued misuse of language.

With a strong emphasis on advocacy, the campaign strives to reintroduce and promote respectful terminology within Indian languages, unveiling a rich linguistic heritage that aligns harmoniously with contemporary progressive values.

At its core, the campaign empowers individuals to cultivate understanding and empathy. Harnessing its diverse social media platforms, Disney Star will actively promote respectful discourse, elevate awareness, and nurture compassion.

The campaign’s digital microsite is poised to serve as a dynamic hub, offering educational resources concerning LGBTQIA+ terminology, pronouns, and personal narratives.