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In a bold move, CNN-News18 has taken center stage by launching a high-profile print campaign across leading newspapers, prominently featuring on the front page of the Economic Times. The campaign unveils the news channel’s dominant position in delivering comprehensive coverage during the recent state assembly election results.
This announcement extends beyond print, resonating across digital, social media, and trade platforms, commencing Wednesday.
According to the published advertisement, CNN-News18 has surged ahead, securing an impressive 30.6 percent market share on the crucial Counting Day of assembly elections across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on December 3, 2023.
Positioning itself as the viewers’ top choice for exhaustive Counting Day updates, CNN-News18 has outshone competitors. Republic TV secured the second position with a 25.4 percent market share, closely followed by Times Now at 23.6 percent. India Today TV trailed behind with a 12.9 percent market share. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3rd December (24 hrs) | Market: India)
The remarkable success of CNN-News18 on Counting Day is attributed to its tailored election programming, delivering the swiftest and most accurate results. The presence of eminent anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar further bolstered its coverage. The channel’s extensive network of reporters across all four states ensured a rapid and thorough dissemination of information.
A key aspect of CNN-News18’s success lay in its presentation style, integrating engaging graphics and insightful explainers. These visual aids simplified complex electoral trends and data, ensuring easy comprehension for its audience.
Notably, CNN-News18 has maintained its competitive edge in viewership for over a year, showcasing consistent dominance over its rivals. This recent achievement solidifies its reputation as a go-to destination for comprehensive and reliable news coverage.
The channel’s consistent performance continues to reaffirm its position as a leading news provider in the competitive media landscape.
