CNN-News18 dominates English news ratings on counting day
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1 month ago 01:50:34pm Television

CNN-News18 dominates English news ratings on counting day

New Delhi,13-June-2024, By IBW Team


In a resounding victory for CNN-News18, the channel has emerged as the undisputed leader in the English news genre on the critical Counting Day of the 2024 Lok Sabha elections.

According to the latest figures released by the Broadcast Audience Research Council (BARC), CNN-News18 captured an impressive 41.1 percent market share, solidifying its position as the top choice for viewers seeking comprehensive election coverage.

Republic TV secured the second position with a commendable 24 percent market share, while Times Now followed at a distant third with 21.2 percent. India Today TV trailed further behind with a market share of 9 percent, according to a statement from the news channel.

The dominance of CNN-News18 was underscored by its significant lead over its closest competitors. Notably, its market share was nearly double that of Times Now and four times greater than India Today TV, highlighting the channel’s unparalleled appeal among viewers during this crucial event.

CNN-News18’s success can be attributed to its meticulous reporting, real-time updates from counting centers across the nation, and expert analysis that provided viewers with deep insights into the election results. The channel’s programming, anchored by renowned personalities such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar, combined quality production with engaging graphics to make complex data easily accessible to its audience.

In addition to its television dominance, CNN-News18 also led in digital viewership, recording 5.5 lakh concurrent views on YouTube during the peak counting hours, further solidifying its position as the preferred choice for election coverage across multiple platforms.

CNN-News18’s extensive coverage began at 6:00 am on Counting Day, delivering accurate trends and live on-ground reportage throughout the day. This comprehensive approach ensured that viewers remained informed about all key developments and reactions as they unfolded.

As CNN-News18 continues to set new benchmarks in news broadcasting, its performance on Counting Day exemplifies its commitment to delivering unbiased and insightful journalism that resonates with audiences across India.

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