As India braces for the Union Budget 2025, CNBC-TV18, CNBC-AWAAZ, and CNBC Bajar are redefining brand engagement in the business news landscape.

The CNBC network has announced a high-impact marketing collaboration with Motilal Oswal, set to launch on February 1, 2025, unveiling a state-of-the-art newsroom experience that enhances viewer interaction and brand visibility like never before.

This strategic partnership goes beyond conventional sponsorships, marking an evolution in the long-standing association between CNBC Universe and Motilal Oswal. The collaboration introduces a new-age marketing initiative, leveraging advanced newsroom technology and immersive brand integrations during the most critical market hours.

As part of this initiative, CNBC-TV18 and CNBC-AWAAZ will introduce:
‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio’, offering a blend of financial news, branding solutions, and augmented reality (AR) integration.
A revamped newsroom, featuring interactive graphics, high-impact storytelling, and studio branding during prime market hours (08:00 AM – 3:30 PM) to maximize visibility.
On-air promotions starring top market anchors, along with digital and social media integration across CNBC Universe, ensuring extended reach for Motilal Oswal’s brand messaging.

This collaboration cements CNBC’s leadership in providing cutting-edge marketing solutions, ensuring that brands engage with India’s most influential business audience.

Smriti Mehra, Chief Executive Officer, Business News, Network18, highlighted the significance of the partnership, stating:
“At CNBC network of channels, we continuously push the boundaries of audience engagement and brand integration. This collaboration with Motilal Oswal goes beyond conventional sponsorships, offering a holistic, high-impact marketing platform that delivers premium visibility and engagement. It reflects CNBC’s commitment to providing innovative brand solutions within an editorially rich environment, ensuring unmatched value for both viewers and partners.”

Echoing the sentiment, Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal, added, “Motilal Oswal Group is happy to extend this historic association that has worked so beautifully for both the iconic brands over the years! Our core values of Solid Research and Solid Advice are emphatically taken forward by this accretive association.”

Tune in to CNBC-TV18, CNBC-AWAAZ, and CNBC Bajar on February 1 to witness the future of financial news unfold. With unparalleled newsroom innovation and expert-driven Budget coverage, this partnership is set to redefine the business news experience in India.