SPNI acquires rights for Athletics Championships

SPNI acquires rights for Athletics Championships

Sony Pictures Networks India (SPN) has acquired the media rights for the World Athletics Championships Oregon22, which is scheduled from July 15 – 24, 2022, in Eugene, Oregon, United States. As per the company, this deal will give SPN rights to broadcast the upcoming edition of the World Athletics Championships on its sports channels across Indi...


Wardwizard Innovations to sponsor India tour of Ireland ‘22

Wardwizard Innovations to sponsor India tour of Ireland ‘22

Wardwizard Innovations and Mobility, the manufacturer of ‘Joy e-bike’, has become the official ‘Powered By’ sponsor of the Indian cricket team’s tour of Ireland 2022. For the first time since 2018, India and Ireland will square off at Malahide Cricket Club Ground in a T20I series and lock horns in two matches in Dublin from 26-28 June 2022. ...


Sony Sports to air India tour of Ireland, England

Sony Sports to air India tour of Ireland, England

Sony Sports Network is all set to provide Indian fans with non-stop cricketing action. Starting June 26, 2022, the broadcaster will Live telecast two bilateral series with an India tour of Ireland and an India tour of England in succession. Team India returns to the shores of Ireland for two T20i matches after their last series there in 2018....


Star Sports partners with NODWIN Gaming to broadcast the BGMI tournament in India

Star Sports partners with NODWIN Gaming for BGMI tourney

Star Sports has partnered with NODWIN Gaming to broadcast the Battlegrounds Mobile India (BGMI) master series tournament from June 24 to July 17, 2022 in Hindi, Tamil, and English. The tournament will be aired LIVE on Star Sports 2 from the NODWIN Studios. The participating teams will play for a prize pool of Rs.1.5 crore. The addition of ...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...