Sports - Indian Broadcasting World

SPN to b’cast inaugural World Pickleball League

Sony Sports Network has announced the television broadcast of the first-ever World Pickleball League (WPBL) in India. Scheduled to kick off on January 24, 2025, this franchise-based league marks a major milestone for Pickleball, a sport rapidly growing in popularity across the country. With an estimated 50,000 active players in India and near...

Hardik Pandya is Plix’s nutrition, hair category brand ambassador

Plix, a leading global plant-based nutrition and personal care D2C brand, has announced the onboarding of cricketer Hardik Pandya as their new brand ambassador for its nutrition and hair product portfolios.

FIFA+ selects Magnite to power video advertising globally

Nasdaq-listed adtech firm Magnite has announced its selection as FIFA+’s global programmatic provider where it will power video and display advertising on FIFA+ across North America, EMEA, LATAM and APAC.

The collaboration marks another important step in

ICC unveils ‘white jacket’ marketing campaign for Men’s CT 2025

With an eye to popularise further the ICC Men’s Champions Trophy next month, the International Cricket Council or the ICC has launched a marketing campaign featuring the iconic White Jacket worn by champs, unveiled by Pakistani cricket legend Wasim Akram.

Setting the momentum in acti...

Pirelli, Australian Open sign multi-year partnership

Starting with the 2025 edition, Pirelli will be the Official Tyre Partner of the Australian Open Grand Slam tennis tournament, which will start on January 12 January in Melbourne.

Abhishek Bachchan co-owner of European T20 Premier League

Abhishek Bachchan, one of Bollywood’s most recognized figures, has joined as the co-owner in the European T20 Premier League (ETPL), a cricket tournament set to debut in July 2025, Business Standard reported yesterday.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!