Esports

Esports to make debut at Khelo India Youth Games 2025

In a groundbreaking move for the Indian sporting ecosystem, Esports will make its debut at the upcoming Khelo India Youth Games (KIYG) 2025 as a demonstration sport. The decision marks a significant step towards recognizing Esports as a mainstream competitive discipline alongside traditional sports. The 2025 edition of KIYG, set to be held in...


ConfirmTkt renews RCB partnership ahead of IPL start

ConfirmTkt renews RCB partnership ahead of IPL start

ConfirmTkt, India’s leading online train-utility and ticketing platform, has renewed its association with Royal Challengers Bengaluru (RCB) as their official Train Ticketing Partner for the T20 season of 2025. This year, ConfirmTkt's brand logo will be prominently displayed on the sleeve of RCB’s official and trainin...


IPL

Brain science powers Reliance’s IPL pitch to advertisers

After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to boost its revenues from the IPL, the world's most valuable cricket league, a Reuters report from Bengaluru stated yesterday.


Indo-Pak CT clash gets record 600mn viewership on JioHotstar

Indo-Pak CT clash gets record 600mn viewership on JioHotstar

The highly anticipated India vs. Pakistan clash during the ongoing ICC Champions Trophy has set an all-time record for live sports streaming, hitting a staggering 60.2 crore peak concurrency on JioHotstar. This marks the highest viewership ever recorded for a cricket match on a digital platform, solidifying India’s cricketing rivalry as the ulti...


ESPN

MLB, ESPN part ways after 2025

Major League Baseball (MLB) and ESPN have officially decided to part ways after the 2025 season, mutually opting out of their existing broadcast agreement. The current seven-year deal, valued at $550 million annually, was initially set to run through 202...