JioStar

JioStar records highest-ever IPL reach in season 19

JioStar has reported its highest-ever reach for the ongoing Indian Premier League as the tournament heads into an intense playoff race. The broadcaster said the combined reach across television and digital platforms has touched 1.1 billion, highlighting the growing scale and engagement around season 19 of the tournament. According to JioStar ...


JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...