In a recent report issued by viewership measurement agency BARC India, CNN-News18 continues to assert its leadership in the English TV news genre, maintaining an impressive average viewership share of over 35 percent for more than a year. This accomplishment solidifies its position ahead of competitors li...

India's remarkable growth trajectory over the past decade has prompted advertisers to reevaluate their strategies, extending their focus beyond conventional data sets that once shaped market standards during the 90s. As gender gaps narrow and millennials and Gen Z in smaller towns become more digitally savvy, advertisers are increasingly targ...