Vi launches adtech platform Vi Ads

Vi launches adtech platform Vi Ads

Vodafone Idea (Vi) on Wednesday announced the launch of its artificial intelligence and machine learning-based 'Ad-Tech' platform, Vi Ads. It stated that Vi Ads will give marketers a programmatic media buying platform that is cutting edge and ROI-focused. Vi explained that it has launched Vi Ads to participate as a major player in the mult...


Pvt. telcos’ FY23 revenues to jump by 25% on H2 tariff hike: Crisil

Pvt. telcos’ FY23 revenues to jump by 25% on H2 tariff hike: Crisil

The country's top three private telecom operators will resort to another round of tariff hikes in the second half of the current fiscal and will close FY23 with revenue growth of 20-25 percent, a report said on Tuesday. Growth in average revenue per user is essential for the industry to invest in the network and s...


Platinum Outdoor launches OOH campaign for Vi

Platinum Outdoor launches OOH campaign for Vi

Platinum Outdoor, a unit of Madison World, has launched an out-of-home hyperlocal campaign for Vi to highlight their enhanced 4G experience and strong indoor coverage. The campaign involves a series of installations, including billboards, uni polls, and bus shelters located across Delhi/NCR that communicates the b...


Vi offers new caller tune options

Vi introduces new international roaming packs

Vi, India’s leading telecom operator, is offering attractive international roaming packs for its customers this holiday season as international travel opens up and more Indians resume international travel for business and pleasure. Vi currently has roaming agreements with operators in multiple countries, allowing customers to travel internati...


Vi offers new caller tune options

Vodafone Idea launches new campaign to stem user loss

In its continuing bid to stem subscriber loss, Vodafone India has launched the ‘Vi Hero Unlimited Campaign’ with the proposition, ‘Data Delight’. Under the new proposition, Vi users can unlock up to 2GB of extra data every month, over and above their daily quota, at no extra cost. The Vi Hero Unlimited portfolio a...


HITS launches on Airtel Digital TV

HITS launches on Airtel Digital TV

Airtel Digital TV has announced the arrival of its news channel, Airtel HITS HD. Featuring a selection of some of the most popular, iconic, and award-winning Hollywood television content from the 60s to the early 2000s, the channel aims to take viewers in India on a trip down memory lane. HITS will launch on Airtel Digital TV on May 20. It...