Spotify acquires 2 podcast tech companies

Spotify acquires 2 podcast tech companies

Swedish auto streaming platform Spotify has announced that it is acquiring two major podcast ad tech firms, Chartable and Podsights. With the acquisition of Podsights, Spotify will be able to help advertisers understand how podcast ads drive actions th...


Google opens door for Android apps

Google to retain ad tracking tool till ’24; exploring options

Alphabet Inc.'s Google on Wednesday said it would keep alive for at  least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans after Apple Inc. frustrated the ad industry by restricting a similar tool.

Google sa...


Instagram Reels adds dedicated 'trends' for creators

Insta new feature on ‘likes’ aimed at cleaning up DMs

Social media platform Instagram has launched a new feature, private story likes, which will let users like somebody’s Insta story without sending them a DM. Previously, responses sent to someone on a story, whether an emoji or a full-on message, showed up as a response in their DM inbox. With this new feature, ...