OTT aggregator YuppTV Scope has announced its partnership with Telugu OTT platform aha.

The strategic alliance will enable YuppTV Scope users to access the entire video content library of aha as a part of YuppTV Scope’s extensive content catalog.

Through this partnership, aha can further extend its reach through YuppTV Scope’s BSNL and other ISP partnerships catering to tier 2 and 3 segments, the company said in a statement.

aha also offers original Telugu content across various formats that include films, web series, and non-fiction shows.

Commenting on the partnership, Uday Reddy, YuppTV founder, and CEO said, “YuppTV lets its users rediscover and connect with their preferences. We are committed to giving our viewers the finest quality content in accordance with their comfort and this partnership brings us a step closer towards it.”

“aha is known for its distinct brand of storytelling-driven format that engages viewers with its exclusive and original content. With the collaboration, YuppTV viewers will have access to the entire category of Telugu entertainment at their ease.”

Ajit Thakur, CEO of aha said, “The collaboration has brought a broader reach to the platform. We’re excited to work with YuppTV and we want to offer further shows on the platform in the future. Our business model is to generate unique content that is extremely engaging and can be delivered across a variety of platforms. YuppTV Scope’s large and highly engaged premium audience is an excellent fit for reaching, distribution, and promoting our platform.”