Social Media - Indian Broadcasting World

COTT: YouTube dominates Indian OTT mkt with nearly 38% revenue share

YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India's booming digital entertainme...

YouTube marks 20 billion uploads as it turns 20

YouTube has officially clocked two decades of redefining how the world consumes content. As the platform celebrated its 20th anniversary this week, it announced that over 20 billion videos have been uploaded since its inception—an astonishing figure that speaks to its massive global influence. According to an AFP report, YouTube’s journey beg...

Meta opens Threads to global advertisers

Meta Platforms has officially opened its social media app Threads to advertisers across the globe, a major move that signals the company’s ambitions to further expand its digital advertising dominance. This rollout gives all eligible advertisers access to run campaigns on Threads,

Instagram rolls out ‘Blend’ to curate shared Reels in DMs

Instagram has introduced a fresh and interactive feature called Blend, aimed at making conversations in direct messages more engaging by offering a personalized feed of Reels that friends can enjoy together. Announced by Instagram head Adam Mosseri, the featur...

Spotify launches Ad Exchange, generative AI ads in India

Spotify has officially launched its Ad Exchange (SPX) and Generative AI Ads in India. The global audio streaming giant is now bringing its cutting-edge advertising solutions to one of the fastest-growing streaming markets, promising brands greater efficiency, creativity, and precision in reaching audiences....

Instagram tests locked reels for exclusive content sharing

Instagram is experimenting with a new feature called ‘Locked Reels,’ aiming to give creators a fresh way to share exclusive content with select audiences. The platform, owned by Meta, has started limited testing of this feature, allowing users to post reels tha...

EXCLUSIVE PHOTOS

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!